Gene Lu's Portfolio

Story Forest Logo

This is a follow up to the sketches that I had posted earlier yesterday. As mentioned before, I was originally leaning towards the last sketch, but after a few failed attempts in Illustrator, I realized that the logo was becoming a bit too complex. I started to flip through the other logos and settled on the following.

Paths in a city leading to locations of memories

Paths in a city leading to locations of memories

The following is the first pass at the logo in digital format. As always, this is subject to change and I’ll reflect those future changes here within this post.

Story Forest Logo V1.1

Story Forest Logo V1.1

Story Forest Logo v1.2 - The branches at the top have been extended to better define the center of the circles

Story Forest Logo v1.2 - Branches have been extended to better define the center of the circles

Colors were pulled from Adobe’s Kuler site. The theme is called Out and About. The font that I’m using is Euphorigenic.

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  • 19 Mar 2011

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Lead UX Designer on Nike+ Running at R/GA.