Nike Gear Up is an e-commerce solution that recommends a set of products to consumers based on their answers to a series of questions.

In Summer 2012, Nike briefed us on improving the existing Gear Up experience along with a future vision deck outlining possible features down the road. This project was a major milestone for me at R/GA because we were working with a new client on Nike’s side and it was my first major(!) project at R/GA.