Starting with a blank shoe in Nike iD is hard. There are multiple silhouettes to start from. There are a ton of colors and materials to choose from. So how does one start? What if we were to put some guardrails around the ‘design brief’? What if it was based on the characters of Pokémon?

During Summer 2016 when Pokémon GO took the nation by storm, Duncan Hoge and I started Poké iD, a project that explores the world of Nike iD through the lens of Pokémon.