Gene Lu's Portfolio

One early morning, InDesign sort of made its way into the shower. I was like "Oh hey, what's up?" and we figured out how it could work with Fireworks and TAP.

Documenting Your Prototype

One early morning, InDesign sort of made its way into the shower. I was like “Oh hey, what’s up?” and we figured out how it could work with Fireworks and TAP.

Oct, 25

Think to Prototype, Prototype to Think

August 1, 2012 After working at R/GA for well over a year, this has been at the top of my ...

Oct, 19

NikeFuel Stickers: Contextualizing a New Metric

The Nike FuelBand was released earlier this year and with it, came a new metric, NikeFuel (NF). A lot of ...

Sep, 27

Nike 1thology, It’s Alive!

A few days ago, Nike and R/GA launched (soft) the Nike 1thology Facebook app that I worked on a while ...

Jul, 24

Why You Should Work at a Startup While Going to Graduate School

Two years ago, I wrote an article for SVA’s Interaction Design department while attending the program. Although it has been ...

Mar, 28

@genelu

Lead UX Designer on Nike+ Running at R/GA.