Samsung wanted to turn their users into brand advocates. One problem we identified was that Samsung users simply don’t know enough about the company to advocate for it. So we presented incredible untold stories that would make Samsung users proud, in a way that would keep them interested.
Outside of Star Wars GPS runs, I’ve completed a bunch of other runs ranging from tribute runs to politically motivated runs. Crazy enough, one of my runs even made it onto Portlandia.
NBA All Star Weekend 2018 marked the 30th anniversary of Michael Jordan’s infamous foul line dunk. To celebrate, we created an A/R experience that teleported fans back to 1988 to witness the Greatest of All Time. Come witness the process leading up to the launch.
UX lead on a small, fantastic team of creatives to bring to life the next generation of Nike+ Running on your wrist.
In conjunction with the launch of Apple Watch Series 2, we worked with Nike to create a simplified running experience paired with a smart notification system that gets runners out the door and onto the road with just the right amount of motivation and guidance.
For Air Max Day 2018, we got Nike and HQ Trivia to do the first sneaker drop ever through an online trivia game. In just a month, we went from concepting, to selling through the idea to Nike, then to HQ Trivia and finally creating the necessary assets just in time for Air Max Day (March 26). Alright, let’s get down to the nitty gritty!
Nike+ Pace Station was a concept that started from my personal experience with running and being inspired by games such as Rock Band. Using existing music services in conjunction with the Nike+ Running app, we hacked and built a case study to show the effects of music on running.
Select a genre, set a pace and let’s go!
Starting with a blank shoe in Nike iD is hard. There are multiple silhouettes to start from. There are a ton of colors and materials to choose from. So how does one start? What if we were to put some guardrails around the ‘design brief’? What if it was based on the characters of Pokémon?
During Summer 2016 when Pokémon GO took the nation by storm, Duncan Hoge and I started Poké iD, a project that explores the world of Nike iD through the lens of Pokémon.
I grew up watching Star Wars and in late 2015, Star Wars: Episode VII – The Force Awakens was set to launch. Based off of a similar route running project that I did a few years ago, I mapped out and ran routes in the shape of iconic Star Wars characters.
In this iteration of run routes, they were much more complicated and there were also turn-by-turn directions shared out so that others can also join the Force and do the run on their own.
Nike+ Photo Sharing is perhaps one of the most important features in the Nike+ Running app even up until this day since its launch in 2013.
After observing that a lot of people were sharing photos of their runs on social media, we designed the photo sharing feature that would come to generate over 5 million shared posts on Instagram under #nikeplus (June 2017).
“We run to inspire others to run.”
To celebrate the launch of the Nike+ Photo Sharing feature that we worked on, I started a Tumblr account that cataloged all of the best shared photos in the Nike+ Running community. My curated collection of photos quickly turned into a source of inspiration for runners around the world inspiring new locations to run to different ways of telling their running story.
Samsung and Nike have teamed up to bring Nike+ Running to Samsung’s new Gear S smartwatch. The app uses GPS and 3G wireless in the Gear S to allow runners to view their progress, receive real-time stats, and maps their runs, all without the need for a smartphone.
I led the UX design for Nike+ Running’s first wearable experience on the Samsung Gear S. Comprehensive UX from start to finish. Conducted client brainstorms and concepting. Created wireframes, motion prototypes, interactive prototypes, and detailed interaction specifications.
My jump into the world of run route drawing. Run of Thrones combines my interest in running and my love for HBO’s Game of Thrones. Here’s the why, how and the what of Run of Thrones as seen more from my interview with Huffington Post.
Public art hanging out in front of buildings, standing in the middle of parks, and even lounging on busy streets. All of this stored and cataloged on one of the most reputable independent, non-profit arts organization – the Public Art Fund.
I had the opportunity to work with Tender Creative as the lead experience designer in redesigning the Public Art Fund’s website.
Nike Gear Up is an e-commerce solution that recommends a set of products to consumers based on their answers to a series of questions.
In Summer 2012, Nike briefed us on improving the existing Gear Up experience along with a future vision deck outlining possible features down the road. This project was a major milestone for me at R/GA because we were working with a new client on Nike’s side and it was my first major(!) project at R/GA.