NIKEiD x Pokémon
Customizing shoes are hard. Customizing shoes without inspiration is even harder. This project aims to inspire the sneakerhead community to create and even purchase shoes based on their favorite Pokémon through the NIKEiD builder.
Process
Poké iD is a self-initiated project with Duncan Hoge that showcases Pokémon-inspired Nike shoes created with the Nike iD Builder. Caught up in the Pokémon GO craze, we wanted to capture the trend in culture through popular shoe silhouettes.
Using Poke Palettes as a guide for colors, we managed to accumulate a handful of Pokémon-inspired shoes overnight to help jumpstart the inspiration process so that others can join in on customizing their own pair of Pokémon-inspired shoes.
Our goal was to design at least one pair of shoes for all gen 1 Pokémons. That’s 151 in total! A running checklist was shared publicly and design entries for the remaining Pokémons were submitted from around the world.
Here are some of my favorites. Enjoy!
Results
After launching the project, we were written up on Hypebeast. We attracted over 2800 followers on the Pokémon Nike iD Instagram account and had over 50 Pokêmon-inspired designs submitted worldwide.
