Rungry Brand Design
Disclaimer: I normally don’t take it upon myself to do logo/brand design, but when it’s a team of two, you make do.
Logo
The logo design process is always messy and as you may already know, designing a logo/brand for something super close to you is even messier. Below are some explorations through the messiness before landing on a final design.
Being Rungry turns us into monsters. This concept explores the various monsters we become.
What if Rungry can take shape in various forms of food? We initially liked this direction as it allowed the logo to scale, but it started to feel like…
Burger King?
What if Rungry made running a piece of cake?
What if the Rungry workmark was reminiscent of store signage? For this to scale, the “Gry” would swap out with the things that runner would run for.
The letter “R” started to look more like a runner… with feet. Oh no.
What if the run itself represented the thing that you’re running for?
Every run has a starting point and a finish.
Before doubling down on the logo, I explored how we could potentially scale the visual language across various types of food.
Fonts and colors
Bringing it all together
To introduce Rungry to the world, we created a landing page (tada!). We briefly explain what the app does, lightly demonstrate it and give people the heads up that there’s a changing menu with every season. Visitors can also sign up for a newsletter where they’ll get information on the latest items they can run for and editorial focusing on local spots from around the country where the Rungry community is satisfying their runger needs post-run.
