UX Consulting 2023 Wrapped

Written By gene lu

Work samples are available upon request.

Nike

Worked with the Nike Innovation and Space Kitchen teams to lead product design on several digital products focused on the intersection of sport and community. Projects had fast turnarounds with the goal of translating strategy into UX flows (sketches into visual designs), which were then presented to and signed off by the senior leadership team.

Working Not Working

Headed up experience design on several projects ranging from updates to existing site flows to completely new features on the WNW platform. Collaborated directly with the leadership and development teams from concept to launch to QA.

  • Led design on new features within the existing WNW platform

  • Streamlined the existing WNW experience with a focus on the community

  • Developed and updated the existing UI library to work within the Figma environment

Aura

Worked with the design leadership team to design and develop the first iteration of the Vault feature, which was one of Aura’s major launches in 2023. Additionally, I worked with the innovation team to develop, prototype and iterate through several features around phishing and robocalls.

  • Led UX design on a major feature within the current Aura experience

  • Rapid prototyped various approaches on ways to fight phishing and robocalls within Aura’s ecosystem of products and services

Barbarian

Led the design team through the discovery phase of a web redesign project for a business cloud software product company.

  • Performed stakeholder interviews with both internal stakeholders and customers

  • Generated insights from interviews and traffic data, which informed the team on what to focus on when completing internal and competitive audits

  • Generated various initial approaches for the redesign

gene lu
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