Late December 2019, with only a few weeks before everyone broke off for the holidays, we had to come up with a concept and a prototype that demonstrated the future of Moncler.com.

Starting with a blank shoe in Nike iD is hard. There are multiple silhouettes to start from. There are a ton of colors and materials to choose from. So how does one start? What if we were to put some guardrails around the ‘design brief’? What if it was based on the characters of Pokémon?

During Summer 2016 when Pokémon GO took the nation by storm, Duncan Hoge and I started Poké iD, a project that explores the world of Nike iD through the lens of Pokémon.

Nike+ Pace Station was a concept that started from my personal experience with running and being inspired by games such as Rock Band. Using existing music services in conjunction with the Nike+ Running app, we hacked and built a case study to show the effects of music on running.

Select a genre, set a pace and let’s go!

I grew up watching Star Wars and in late 2015, Star Wars: Episode VII – The Force Awakens was set to launch. Based off of a similar route running project that I did a few years ago, I mapped out and ran routes in the shape of iconic Star Wars characters.

In this iteration of run routes, they were much more complicated and there were also turn-by-turn directions shared out so that others can also join the Force and do the run on their own.

Samsung wanted to turn their users into brand advocates. One problem we identified was that Samsung users simply don’t know enough about the company to advocate for it. So we presented incredible untold stories that would make Samsung users proud, in a way that would keep them interested.

NBA All Star Weekend 2018 marked the 30th anniversary of Michael Jordan’s infamous foul line dunk. To celebrate, we created an A/R experience that teleported fans back to 1988 to witness the Greatest of All Time. Come witness the process leading up to the launch.