Samsung wanted to turn their users into brand advocates. One problem we identified was that Samsung users simply don’t know enough about the company to advocate for it. So we presented incredible untold stories that would make Samsung users proud, in a way that would keep them interested.

NBA All Star Weekend 2018 marked the 30th anniversary of Michael Jordan’s infamous foul line dunk. To celebrate, we created an A/R experience that teleported fans back to 1988 to witness the Greatest of All Time. Come witness the process leading up to the launch.